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LUXE APPAREL had an outdated Shopify theme with poor mobile experience, leading to 78% bounce rate on mobile and significant cart abandonment. Their checkout process was confusing and lacked trust signals.

Complex product catalog with 200+ SKUs made navigation difficult. Customers struggled to find the right supplements, and the checkout process had multiple friction points causing 82% cart abandonment.

Legacy WooCommerce platform couldn't handle traffic spikes during product launches, causing site crashes and lost sales. Slow page loads (8+ seconds) and limited scalability were major issues.

Generic template-based store didn't reflect the premium, artisan nature of their products. Poor product photography presentation and lack of storytelling resulted in low engagement.

Managing inventory across multiple warehouses manually led to overselling, stockouts, and fulfillment delays. No real-time visibility into stock levels across locations.

One-time purchases dominated sales with minimal repeat customers. No subscription offering despite perfect product fit. Customer acquisition costs were unsustainable.
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